A subscription box is a type of recurring membership of any amount or frequency so that the box is delivered to subscribers. Best Subscription Boxes must include value propositions so that the satisfaction obtained by the subscriber is not only associated with the product’s basis, but with the combination of products, experiences, and unique value propositions that make that box different from other consumers goods. Example of a subscription box that includes added values such as a welcome and surprises.
A subscription box can contain the following items:
- Basic products:
refers to a variety of carefully selected products for a specific niche or category. They can be products selected by the provider company, or the subscriber can limit them according to their preferences at the time of subscribing.
For example, if it is a beer subscription box, the subscriber can clarify that they only want to receive light beers and not dark beers since they are not to their liking, and in this way, the company will only include light beers each month.
- Element of surprise:
It is recommended that the company include a mystery item in the box for the subscriber since the surprise generates great enthusiasm and satisfaction. Continuing with the example of the beer subscription box, the company can include an exclusive jar of the brand, which will be a very pleasant surprise for the subscriber and will further strengthen their loyalty to the brand.
Unlike the element of surprise, discovery emphasizes subscribers discovering a product or information they didn’t know about the company or products. For example, the brewing company may add a flavour of a new malt or a manual with the best recommendations for drinking beer.